'Snap Shakespeare' in Your Photos This Summer

Join our global challenge to put Shakespeare in the picture with our new app.

22 July 2013


To celebrate the launch of the new version of augmented reality app Eye Shakespeare, the Shakespeare Birthplace Trust is challenging photographers worldwide to capture pictures of Shakespeare in unusual locations from the Taj Mahal to the Pyramids in the ‘Snap Shakespeare’ challenge.

For two weeks, from 16-30 August, users of the app will be able to picture Shakespeare in any location they choose and send them to the Trust for inclusion in an online gallery.

David Hopes, Research Fellow and co-ordinator of the Eye Shakespeare project for the Shakespeare Birthplace Trust, said, “Shakespeare is known and performed throughout the world, so we want to see how far he travels with this new technology.”

The Snap Shakespeare global challenge runs from 16 – 30 August 2013. For further information on how to take part click here.


What is Eye Shakespeare?

Eye Shakespeare is a cutting edge Augmented Reality app that lets users include Shakespeare in their photographs and even pose with the playwright himself in a truly personalised souvenir. The latest version of the free app also allows users to view a 3D reconstruction of Shakespeare’s final home in Stratford-upon-Avon for the first time.

Free to download from iTunes, Eye Shakespeare is designed to enhance the experience of tourists visiting Stratford-upon-Avon. Visitors can use the app in seven different languages to explore Stratford-upon-Avon, taking in key sites including the five Shakespeare Houses and five centuries of local history. Now, with the latest version, users can bring Shakespeare into the scene and pose with him to capture photos of themselves with the world’s greatest writer in his home town.

The resulting souvenir pictures would usually be digitally printed at the Shakespeare Birthplace Gift Shop. However, for a limited period from 16-30 August it will be possible to use this feature in any location across the world. It is the first time this form of technology has been available from a mobile device.

The Eye Shakespeare app is the result of a pioneering partnership between leading serious games provider, Serious Games International, Hewlett Packard and the Shakespeare Birthplace Trust. The app is at the forefront of a revolution in the way that tourists can interact with destinations.

Eye Shakespeare also incorporates hundreds of digital images of seldom seen treasures from the Shakespeare Birthplace Trust’s archives, including original copies of Shakespeare’s First Folio and the last surviving letter written to him.